Meet The Founder

Barbie Zarraga is a determined, creative, and resilient Latina entrepreneur who turned an unexpected opportunity into a thriving beauty empire. At just 17 years old, she took a job as a brow artist with no prior experience. What started as a skill soon became a passion, as she witnessed firsthand how a well-crafted brow could empower, uplift, and transform a client’s confidence.

She went on to establish Browaholic Studio, a premier destination for brow artistry, and later launched BWH Cosmetics, a beauty brand that merges luxury, femininity, creativity, and boldness. Her first product, Viva La Brow, symbolized her identity as both an artist and a proud Latina, bridging Spanish and English in a way that feels universal.

As a Latina entrepreneur, Barbie has navigated the challenges of breaking into the competitive U.S. beauty industry, overcoming language barriers to build a brand that speaks to all. Her expertise has earned her recognition as the Best Brow Artist of the Year, along with victories in multiple brow competitions. She has also partnered with prestigious beauty brands and been featured in Bustle Beauty, CBS , The Esthetician Edit, and top beauty podcasts.

Barbie continues to innovate and inspire, using her artistry to create opportunity, empowerment, and self-love for people everywhere.